RbD designs, conducts, analyses and reports research studies that support our clients’ strategic business objectives. Our research tools include the full range of qualitative and quantitative methodologies, secondary research and consultancy.

Our unrivalled experience in the membership sector has given us a deep understanding of the complex and unique challenges that membership organisations face. This in turn means that we can offer tailored insight that not only gets to the root of our clients’ issues but delivers robust recommendations to help drive their strategy and future proof their organisation.

Importantly, our breadth of membership clients means that we can benchmark performance through our normative database.

RbD’s research studies include the following:

· Member satisfaction research (utilising our proprietary normative database to provide essential membership benchmark data)

· CPD, education, learning and development research

· Defining a Member Value Proposition (using workshops, qualitative and quantitative techniques)

· Measuring Member Engagement (applying RbD’s unique Member Engagement Model)

· Understanding non-members, to inform recruitment strategies

· Exploring why members leave their membership organisation

· Researching future members, including students and early career stages

· Drilling down into value for money perceptions against the cost of living crisis

· High-level strategic research to support our clients as they grapple with wider trends that are moving up the agenda for membership organisations (sustainability,

ED&I, evolution of learning & development models, changing working styles, gen-z entering the workplace, etc.)

RbD believes that when membership organisations are successful their members thrive: they fulfil their potential, they are stronger, and society flourishes. We apply our extensive membership knowledge to continually progress the sector, and we’re proud to partner with Memcom and IOSH to deliver the valuable ‘State of the Sector’ survey and report in 2024.

Case Studies

Diversity & Inclusion Report

Testimonials

Compared to other research agencies I've worked with in the past, RbD's approach is superior - closer to management consultancies I've worked with. Probably my best experience of working with a research agency.

Executive Director of Strategy and Performance ,Chartered Institute of Arbitrators (CIArb)
I really don’t underestimate the time and effort I know you put into the work you do for us – but you make it look so easy! It’s such a great feeling to have confidence that the research we commission is being done by such experts and we get a good product at the end of it

Senior Research Lead ,Royal College of Nursing (RCN)
On top of RbD’s market research expertise, it is their knowledge and insights into the membership sector that sets them apart. We enjoyed working with the team, it felt like they took the pain out of it for us and helped us deliver some really meaningful results and recommendations. Our Chief Executive is currently using the findings (alongside other sources) to help shape their emerging strategy. And RbD helped inform a key decision for our Board of Directors on our financial services. So, I think it’s fair to say that we’re making good use of the insights!

Head of Product Management ,British Medical Association (BMA)