Scale & Diversify: Driving Sustainable Growth

As non-profit organisations, professional associations and membership bodies face shifting member expectations, changing economic pressures, and evolving digital landscapes, relying solely on traditional revenue models is no longer enough.

Scale & Diversify is an exclusive afternoon event designed specifically for Directors, Heads of Department (HODs), and senior executives in the membership sector. Bringing together industry experts and sector leaders, this event goes beyond high-level strategy to deliver actionable blueprints, share live case studies and practical frameworks for commercial, marketing and digital transformation.

Across four expert-led masterclasses, you will discover how to unlock new commercial income streams without compromising member trust, be aware of the tax implications, rebuild legacy infrastructure for long-term relevance, transform marketing into an engine for financial growth, and strategically diversify your organisation’s revenue.

Target Audience

This event is tailored for senior leaders within the non-profit membership sector, including:

• Directors & Chief Executives (CEOs, CXOs, CFOs, Commercial Directors, Marketing Directors, Operations Directors)

• Heads of Department (HODs) overseeing Membership, Business Development, Marketing, Digital Transformation, Innovation and Commercial Strategy

• Senior Strategy Leaders responsible for organisational resilience and income growth

Key Learning Outcomes

By attending this event, you will learn how to:

1. Reframe Commercial Activity: Align commercial partnerships and non-dues revenue directly with member value, deepening trust whilst driving commercial growth.

2. Execute Digital & Cultural Transformation: Learn from real-world transformations to secure Board backing, navigate CRM and digital change, and build a member-first proposition.

3. Drive Marketing ROI: Shift your marketing function from a perceived cost centre to an accountable commercial engine that generates measurable revenue.

4. Diversify Revenue Streams: Gain strategic clarity on the key income diversification models that membership bodies must adopt to remain resilient.

5. Implement Practical Frameworks: Leave with actionable tools, benchmarks and strategies that you can directly apply with your executive team and Board.

Key Information

► Thursday 26 November 2026

► Kings Place, 90 York Way, London, N1 9AG

► Timings: 

• 14:00pm - 14:30pm - Registration - Tea & Coffee (lunch not included)

• 14:30am - 18:00am - Masterclasses

• 18:00pm - 21:00pm - The CEO Keynote, Networking Drinks & Bowl Food

► Ticket Prices: