As membership organisations look beyond subscriptions for growth, sponsorship and commercial partnerships are becoming increasingly important. But how do you grow commercial income without compromising the member experience?

The answer is to stop thinking about commercial activity as simply selling access to an audience.

The strongest partnerships start with what members actually need. The right partner can bring expertise, insight, services and opportunities that an organisation couldn't easily provide on its own. Done well, commercial income doesn't compete with member value; it creates it.

Drawing on Odyssey's experience as commercial partner to leading professional bodies, this leadership session will explore what successful membership organisations do differently, how they identify partnerships that genuinely work for members and how they turn commercial relationships into sustainable income.

We'll also open up the discussion to the room, giving you the chance to compare approaches, share what's working and test the thinking with peers facing the same challenge.

Here's what you'll take away

• A fresh way to think about commercial income as part of your member proposition, not simply advertising or sponsorship
• Insight into what successful membership organisations do differently
• Practical principles for partnerships that generate income while strengthening member value and trust
• Ideas and experiences from other senior leaders tackling the same challenge

Key Information

► Tuesday 20th October 2026
► The Blake Room, The Ivy Soho Brasserie, 26-28 Broadwick Street, W1F 8JB
► Timings: 

• 12:30 - Registration & Lunch
• 13:30 - 15:00 - Seminar

►Ticket Prices: 

Is This Event for You?

To ensure high-level peer-to-peer networking and targeted strategic discussions, this forum is strictly curated for senior executives within the membership sector. You should attend if you are:

Senior leaders at membership bodies, professional associations and trade associations with responsibility for income, growth or commercial strategy - 

• Including CEOs
• Commercial Directors
• Heads of Commercial and Partnerships
• Membership Directors 
• Marketing Directors

Secure Your Place

Spaces are strictly limited to maintain an intimate environment for high-level discussion and peer networking.